Guided by our corporate philosophy of Kyosei (which means living and working together for the common good), we go one step further with our definition which encompasses “All people, regardless of race, religion or culture, harmoniously living and working together into the future.”
In a multicultural society like Singapore, where harmony in diversity is highly valued, our corporate philosophy is perfectly aligned. To this end, we have been constantly fostering good relationships with our customers and communities in our 45 years of business in Singapore.
In commemoration of our 45th year in Singapore, a special logo has been created, which represents our legacy of passion and quality. The elements of red and white used in the design, embody our corporate colour and signify our locality.
As an iconic symbol of Singapore, the Merlion is featured prominently. The bold ‘45’ symbolises our robust presence and commitment to excellence, while ‘Delightful years’ reflects the joy we have shared with our customers.
With this commemorative logo, it underpins our dedication to constantly staying at the forefront of innovation and delivering the best to our customers for years to come.
