Canon Elevates Visual Possibilities with An Innovative New Lens
Think out of the box with the RF28-70mm f/2.8 IS STM, a lens that inspires one’s imagination
RF28-70mm f/2.8 IS STM mounted on EOS R6 Mark II
SINGAPORE, 12 September 2024 — Canon today announced the RF28-70mm f/2.8 IS STM, a new RF mount lens for the EOS R mirrorless camera system that will take imaging possibilities into a new dimension. As a bright f/2.8 constant aperture standard zoom lens, the RF28-70mm f/2.8 IS STM opens accessibility to more users, being Canon’s first non-professional-grade lens of its kind.
“We are excited to introduce the RF28-70mm f/2.8 IS STM, a portable lens equipped with a popular focal range and highly desired fixed aperture of f/2.8. It is our belief that the RF28-70mm f/2.8 IS STM will be warmly welcomed by all photographers and content creators in bringing their imagination to life,” said David Yeo, Senior Marketing Manager of Consumer Business, Singapore Operations, Canon Singapore.
Redefining Versatility
A constant aperture zoom lens is one of the most versatile types of lenses available. With its bright f/2.8 maximum aperture and compact, lightweight portability, the RF28-70mm f/2.8 IS STM offers even more versatility. Users can freeze their precious moments in low light and achieve dreamy shallow focus (bokeh) effects, regardless if they are shooting glittery urban scenes at the 28 mm wide end or taking close-up beauty shots at 70 mm. When paired with APS-C cameras, it transforms into a standard zoom ideal for daily scenes, products, and portraits, with a full-frame equivalent effective focal range of 44.8 mm to 112 mm.
The versatility is boosted with powerful built-in Optical Image Stabilizer, which helps users achieve sharp, steady images even when using shutter speeds up to 5.5 stops slower on cameras with no In-Body Image Stabilizer (In-Body IS) like the EOS R8, and up to 7.5 stops slower on cameras that do, like the EOS R6 Mark II. Movie Digital IS during video shooting is also supported, allowing users to record smooth, steady handheld footage even without a tripod or gimbal.
While the combination of a bright constant aperture with zoom capabilities is usually associated with larger professional-grade lenses, the RF28-70mm f/2.8 IS STM dispels that notion. At approximately 9.22 cm long when fully retracted and weighing approximately 495 g, it is smaller and 45% lighter than its closest professional-grade counterpart (RF24-70mm f/2.8L IS USM), making it travel friendly. Despite not being an L-series lens, the RF28-70mm f/2.8 IS STM boasts weather-sealing1, the same level of durability and shock resistance, and an excellent image quality that far exceeds that of a kit lens, thanks to Canon’s advanced optical design technology.
Pricing and Availability
The RF28-70mm f/2.8 IS STM will be available at Canon authorised dealers in late September 2024. Pricing will be advised at a later date.
Product Specifications
| Lens | RF28-70mm f/2.8 IS STM |
| Focal Length | 28-70 mm |
| Maximum Aperture | f/2.8 |
| Minimum Focusing Distance (m) | 0.27/0.89 (AF, f=28 mm) 0.24/0.79 (MF, f=28 mm) |
| Maximum Magnification | 0.24x (f=70 mm) |
| Lens Construction | 15 elements in 12 groups |
| Filter Size Diameter | Ø67 mm |
| Aperture Blades | 9 |
| IS (CIPA Standard Correction Effect) | Yes (up to 5.5 stops) |
| Coordinated Control IS (With IBIS Equipped Camera) | Yes (up to 7.5 stops) |
| Maximum Diameter and Length | Approx. 76.5 mm x 92.2 mm |
| Weight (g) (Approx.) | 495 |
About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other countries and regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs about 169,000 people worldwide. Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
More information is available at https://sg.canon.
1 Weather-sealing is not at the same level as L-series lenses.
