Kyosei in Action - #iamkyosei
There's more than one way to be Kyosei.
Different actions. Same spirit. Explore stories from the community, partners, creators and Canon.
Celebrating inclusion at Paralympic Day
In partnership with Singapore National Paralympic Council, Canon supported the inaugural Paralympic Day 2026, a celebration of inclusion, resilience and the achievements of persons with disabilities, while cheering on Singapore’s para-athletes as they journey towards the Asian Para Games Nagoya 2026.
Canon PhotoMarathon with APSN
APSN continued its long-standing partnership with Canon Singapore through its participation in Canon PhotoMarathon, building on a collaboration that has empowered youths with mild intellectual disabilities since 2006. Through photography workshops, imaging equipment loans, and guided photo outings, the partnership has enabled participants to develop creative skills, express their unique perspectives, and experience the joy of photography in an inclusive and supportive environment.
This enduring collaboration reflects a shared commitment to making photography more accessible, fostering confidence, nurturing talent, and creating opportunities for every individual to discover and realise their potential.
Strike for Smiles
Strike for Smiles is Canon Singapore's annual charity bowling event organised with Singapore Bowling that brings communities together to engage children and youths through bowling, carnival activities, and meaningful interactions.
Since its inception in 2023, Strike for Smiles has grown into Canon Singapore's signature charity event, uniting corporate partners, athletes, volunteers, and the wider community in the spirit of giving.
Over its last four editions, the event has raised more than S$100,000 in support of Singapore Children's Society's programmes and services, helping to empower children and youths in need while fostering a stronger, more caring community.
Connecting Generations Through Care
Guided by Canon's Kyosei philosophy, Canon staff volunteers spent meaningful time with elderly residents at the NTUC Health nursing home, creating moments of joy, connection, and belonging. Through photography, interactive games, and heartfelt conversations, the volunteers fostered intergenerational bonds, demonstrating that even the simplest acts of kindness can leave a lasting impact and enrich lives across generations.
Environmental Awareness with Youth
In partnership with Youth Corps Singapore (YCS), Canon championed environmental awareness through a series of youth-led Nature Walks, encouraging participants to connect with nature and embrace sustainable living.
Building on this initiative, Canon also sponsored the YCS Nature Photography Competition, which attracted over 500 entries celebrating Singapore's biodiversity. The winning photographs were professionally printed by Canon and exhibited at the Festival of Biodiversity organised by NParks, inspiring the wider community to appreciate and protect the natural environment.
Empowering Gen Z Voices
Through the #iamkyosei initiative, Canon partnered with students from Temasek Polytechnic's School of Business to co-create ideas that would resonate with the next generation. By pitching creative concepts to engage Gen Z audiences, the students demonstrated fresh perspectives, bold creativity, and purpose-driven thinking, reflecting a deep understanding of the spirit of Kyosei.
Their innovative ideas not only inspired new ways for Canon to build meaningful connections with young people but also reinforced the importance of empowering the next generation to shape a more inclusive and connected future.
Nurturing Young Nature Champions
Canon Singapore proudly supported Nature Society Singapore's 4th Every Singaporean a Naturalist Biodiversity Race, which brought together 46 teams comprising 177 students from 14 local schools to explore and document Singapore's rich natural heritage. During the event, participants recorded an impressive 951 observations across 106 species, deepening their appreciation of local biodiversity while contributing valuable data to citizen science and conservation efforts.
As the Official Imaging Equipment Sponsor, Canon provided camera equipment to support biodiversity documentation, empowering participants to capture and record the diverse flora and fauna encountered throughout the race.
Uniting Communities Through Sport
Canon Active Day 2025, held at the Sports Hub, brought together 280 participants for an afternoon of sports, dance, and interactive games that celebrated the joy of movement, friendship, and inclusion. The event welcomed 60 beneficiaries from APSN Katong and APSN Centre for Adults, alongside volunteers from the Youth Corps volunteer network, creating a vibrant environment where people of all abilities could connect, participate, and thrive together.
Organised by Canon in collaboration with ActiveSG, the event supported Canon’s objective of creating social inclusion and strengthening community bonds.
Celebrating inclusion at Paralympic Day
Canon brought the spirit of Kyosei to the event through our Canon Photobooth and Kyosei Wall. Participants captured memories at the photobooth and shared their thoughts through messages that came together to create a wall filled with inclusion, togetherness and community.
A special highlight was the flag-off of the Canon contingent of 60 Canon colleagues and their families for the 3km Walkathon, led by Canon Singapore’s senior management alongside Singapore’s Prime Minister Lawrence Wong and other distinguished guests. Together, we took every step to show our support for a more inclusive society and the para-sport community.
A Clearer World
Seeing clearly can transform lives, and Canon India’s iCare Project demonstrates this through their commitment in delivering quality eye care to underserved communities. Launched in 2008 with the Venu Eye Institute and Research Center, the programme focuses on prevention and rehabilitation for the visually impaired.
Its tiered healthcare model comprises specialised hospitals, satellite centres, and mobile clinics, providing accessibility for eye care to local villages. With a focus on prevention, thousands have benefited from regular screenings, corrective glasses, and cataract surgeries. Canon India envisions a clearer world for all.
Love Seen at Last
Love deserves to be remembered. Canon Hong Kong celebrated deep connections and lifelong partnerships at the 55th anniversary of Hong Kong Revival Christian Church. The festivities featured an Emerald Wedding Ceremony for around 55 couples who missed their chance to have their wedding photos professionally shot. Some had been married for decades but never took wedding photos or even held a formal ceremony.
With heartfelt support, Canon Hong Kong offered wedding photography and print services, and these couples finally created portraits of love which will last through time.
Seeds for a Greener Tomorrow
One Canon One Tree is Canon Marketing Malaysia’s environmental conservation initiative that goes beyond tree planting. Each year, Canon staff and their families plant trees, join green workshops, and participate in activities that build awareness and appreciation for nature.
To date, the programme has seen over 10,000 trees planted nationwide, contributing to Malaysia’s goal of 100 million trees by 2025. Its impact continues to grow, earning eight consecutive Sustainability & CSR Malaysia Awards. In 2025, the initiative introduced tree tagging technology to monitor tree and strengthen impact with greater accountability. With every seed planted, Canon Marketing Malaysia grows a greener tomorrow.
Stories Beyond Pages
Most of us can read a story with ease, but for others, stories can only be heard. Recognising the challenges faced by the visually impaired, Canon Marketing Thailand carried out a volunteer initiative in support of the Daisy Thailand Project. DAISY, short for Digital Accessible Information System, creates audiobooks for the visually impaired.
For this, 30 volunteers from Canon Marketing Thailand lent their voices to record short articles on topics such as IT, travel, history, food, and health. These recordings were shared with the Thailand Association of the Blind to be compiled into audiobooks, making knowledge more accessible for everyone.
Nature in Frame
Famed for its rich biodiversity, the Bidoup Nui Ba National Park is home to many of Vietnam’s many unique and endangered bird species. As a key partner of Vietnam Bird Race, Canon Marketing Vietnam supported activities such as conservation talks, birdwatching seminars, a book launch, and an art auction dedicated to bird protection.
The two-day event welcomed 93 local and international bird photographers, along with nearly 100 local children. With the introduction of a new youth birdwatching category, youths are encouraged to connect with nature. Beyond fostering appreciation for biodiversity, the race also contributed valuable data on bird species for future research and conservation initiatives.
Future in the Making
The future begins with the young. Canon Marketing Taiwan rolled out Young Popcorn, a dynamic student Ambassador programme to engage students in photography and storytelling, whose content are then featured on their official platforms.
These ambassadors also lead workshops for fellow youths, sharing techniques and hands-on experience with Canon products to inspire creative expression through visual storytelling. Across 10 local high schools, 250 students have joined the Young Popcorn series. Canon Marketing Taiwan is empowering and growing a community of young creators learning to see the world not just through a lens, but with a vision.
Cleaner Shores Ahead
For the launch of its 2025 corporate social responsibility initiatives, Canon Marketing Philippines reaffirmed their commitment to environmental stewardship with a coastal cleanup at Baseco Beach in Tondo, Manila. Around 50 Canon employee volunteers came together to remove plastic waste and debris from the shoreline.
Beyond the cleanup, they collaborated with Department of Environment and Natural Resources (DENR) and the Asia Society for Social Improvement and Sustainable Transformation (ASSIST) to promote proper waste management, recycling, and environmental awareness. These are part of a larger roadmap to drive shared responsibility between businesses like Canon and local communities.
Cultural Heritage for the Future
Launched in 2007 with the Kyoto Culture Association (NPO), Canon Inc.’s Tsuzuri Project bridges innovation and tradition to preserve Japan’s cultural heritage. By combining Canon’s advanced imaging technology with traditional Kyoto craftsmanship, the project brings national treasures to life through high-fidelity replicas that capture every texture and nuance.
Once hidden from the public due to preservation needs, these artefacts are now within sight. By recreating them in stunning detail, the project protects originals while ensuring Japan’s heritage continues to inspire new generations.
Canon PhotoMarathon Video Competition 2026
There isn’t just one way to interpret Kyosei — Canon’s philosophy of living and working together for the common good.
Watch to find out more about their unique perspectives.
Lim Ye Kai
Winner, Open Category.
Canon PhotoMarathon Video Competition 2026
There isn’t just one way to interpret Kyosei — Canon’s philosophy of living and working together for the common good.
Watch to find out more about their unique perspectives.
Gerald Caparas
Runner-up, Open Category.
Canon PhotoMarathon Video Competition 2026
There isn’t just one way to interpret Kyosei — Canon’s philosophy of living and working together for the common good.
Watch to find out more about their unique perspectives.
Vanessa Tan
Third Position, Open Category.
Canon PhotoMarathon Video Competition 2026
There isn’t just one way to interpret Kyosei — Canon’s philosophy of living and working together for the common good.
Watch to find out more about their unique perspectives.
Edison Tan
Winner, Youth Category.
Canon PhotoMarathon Video Competition 2026
There isn’t just one way to interpret Kyosei — Canon’s philosophy of living and working together for the common good.
Watch to find out more about their unique perspectives.
Ashton Koh
Runner-up, Youth Category.
Canon PhotoMarathon Video Competition 2026
There isn’t just one way to interpret Kyosei — Canon’s philosophy of living and working together for the common good.
Watch to find out more about their unique perspectives.
Ong Wen Hui
Third Position, Youth Category.
Someone came to mind, didn’t they?
The person who shows up. Steps in. Makes things happen. The one doing something worth noticing, even when no one’s watching.
Now’s your chance to put them in the spotlight.
Create an Instagram Reel or carousel featuring your Kyosei Hero. Tell us who they are, what they do, and why you think they deserve to be seen.* Contest runs from 1 October to 31 December 2026. Open to Singapore residents aged 16 and above with a valid public Instagram account. Terms and conditions apply.
Canon Singapore #IAMKYOSEI Contest (“Contest”)
Terms and Conditions
This Contest is organised by Canon Singapore Pte. Ltd. (“Canon Singapore”). By participating in the Contest, you agree to these Terms and Conditions (“Terms”).
1. Contest Period
1.1 The Contest runs from 1 October 2026 at 12.00 pm to 31 December 2026 at 11.59 pm Singapore time (“Contest Period”).
1.2 Entries will be judged in three cycles:
- Cycle 1: 1 October – 31 October 2026
- Cycle 2: 1 November – 30 November 2026
- Cycle 3: 1 December – 31 December 2026
1.3 Entries submitted outside the applicable cycle will not qualify.
1.4 Canon Singapore reserves the right to amend the Contest Period or cycle dates where reasonably necessary, subject to applicable law.
2. Who Can Enter
2.1 The Contest is open to individuals who:
- are Singapore residents;
- are 16 years old or above at the time of entry;
- have a valid public Instagram account; and
- are able to collect their Prize from a location nominated by Canon Singapore in Singapore.
2.2 Participants below 18 years old must obtain consent from a parent or legal guardian before entering.
2.3 Employees of Canon Singapore, its appointed agencies involved in the Contest, and their immediate family members are not eligible to participate.
3. How to Enter
3.1 To submit a valid entry, you must:
- Follow @canonkyoseiasia on Instagram;
- Post an original photograph or short video featuring someone you wish to nominate (“Nominee”);
- Share how the Nominee represents the spirit of Kyosei;
- Tag the Nominee and @canonkyoseiasia, where applicable; and
- Include #iamkyosei in your post.
3.2 Your Instagram account must remain public during judging and verification.
3.3 The person submitting the entry is the “Nominator” and the person featured is the “Nominee”. Self-nominations are not allowed.
3.4 Multiple entries are allowed, but each entry must feature a different Nominee and story. Each Nominator may win only one Cycle Prize.
3.5 The nominee is not required to publish a separate post. The Nominator must obtain the Nominee’s permission before submitting the entry. The Nominee must be identifiable and reasonably contactable for verification.
3.6 If a Nominator is below 18 years old, the Nominator may enter only with the prior consent of their parent or legal guardian. Canon Singapore may require the parent or legal guardian to confirm that consent and accept the relevant provisions of these Terms, including those relating to personal data, content rights, publicity, verification and Prize collection. Failure to provide the confirmation requested may result in disqualification.
3.7 The entry post must remain publicly accessible and materially unaltered until the relevant Cycle winner has been verified. Canon Singapore may disregard material changes made after the applicable Cycle closes.
4. Entry Requirements
4.1 Each entry must:
- be the Nominator’s original work, or contain only content for which the Nominator has the necessary rights and permissions;
- be truthful and accurate to the best of the Nominator’s knowledge;
- not infringe any copyright, privacy, publicity, trademark or other rights;
- not contain unlawful, misleading, discriminatory, defamatory, offensive or unsafe material;
- comply with Instagram’s applicable rules and community guidelines
4.2 AI-generated or synthetic images are not permitted. Standard photographic editing and enhancement techniques, including AI-powered autofocus, subject detection, sharpening, noise reduction, colour correction and similar non-generative functions, are permitted. The use of generative AI tools to create, add, replace or substantially alter image content is prohibited. Canon Singapore reserves the right to request original RAW files, metadata and other supporting materials to verify compliance with these requirements. For the avoidance of doubt, these restrictions apply equally to video content submitted as part of an entry.
5. Nominee Consent
5.1 Before submitting an entry, the Nominator must obtain the Nominee’s permission to use their image, name, story and other relevant information in the entry and for the purposes described in these Terms.
5.2 If the Nominee is below 18 years old, the Nominator must obtain consent from the Nominee’s parent or legal guardian.
5.3 The Nominator must have all licences, consents, releases and permissions required for every element of the entry, including any photograph, video, music, audio, artwork, quotation, location, trademark and the appearance of identifiable individuals
5.4 Before republishing or materially adapting a shortlisted or winning entry outside the original Instagram post, Canon Singapore may contact the Nominee directly to confirm their consent. If that consent cannot be confirmed, Canon Singapore may refrain from further use of the entry or disqualify it.
5.5 The Nominator will be responsible for reasonably foreseeable claims, losses and costs incurred by Canon Singapore as a result of a material breach of the Nominator’s warranties concerning ownership, consent, permissions or the lawfulness of the entry.
6. Judging
6.1 Entries will be judged by a panel appointed by Canon Singapore based on:
- Relevance to Kyosei and demonstrated impact – How clearly the story demonstrates the spirit of Kyosei and the positive difference made by the Nominee;
- Authenticity and strength of the story – The genuineness, substance and compelling nature of the story;
- Quality and effectiveness of the photograph or video – How effectively the photograph or video communicates the story and engages the audience; and
- Scale and potential to inspire others – The breadth of the Nominee’s impact, including the people or communities positively affected, and the story’s potential to inspire others.
6.2 For this Contest, Kyosei refers to Canon’s philosophy of living and working together for the common good.
6.3 One winning Nominator and Nominee pair will be selected for each cycle.
6.4 The judges’ decision is final, subject to applicable law. Canon Singapore is not required to provide detailed feedback on individual entries.
7. Monthly Prizes
7.1 For each cycle, the winning Nominator and Nominee will each receive:
- 1 × Canon SELPHY QX20 Mobile Printer Bundle
7.2 A total of six bundles will be awarded across the three cycles.
7.3 The winning Nominator and Nominee for each Cycle will be contacted and announced within two (2) weeks after the end of the relevant Cycle, subject to successful verification.
7.4 Canon Singapore reserves the right to require winners to provide reasonable information or documentation to verify their eligibility before a prize is awarded.
8. Grand Prize
8.1 The three Cycle-winning pairs, comprising three Nominators and three Nominees, will qualify for the Grand Prize assessment. The judging panel will select one Grand Prize-winning pair from the three Cycle-winning pairs. The Nominator and Nominee forming the Grand Prize-winning pair will each receive one Canon camera. The camera model will be confirmed by Canon Singapore.
8.2 As part of the Grand Prize assessment, each Cycle-winning pair will be required to participate in one follow-up content piece during the January 2027 assessment period. This may take the form of an interview, written response, photograph or short video that provides further insight into the Nominee’s story. Participation is subject to the consent of the Nominator and Nominee and, where applicable, their parent or legal guardian.
8.3 If a Nominator or Nominee declines to participate, becomes unavailable or is otherwise unable to fulfil the follow-up content requirement, Canon Singapore reserves the right to determine whether the pair remains eligible for the Grand Prize assessment.
8.3 The Grand Prize assessment will take place from 1–21 January 2027, with the winner scheduled to be announced by 29 January 2027.
8.4 Prizes are subject to availability and may be replaced by a prize of equal or greater value at Canon Singapore’s discretion. Prizes are non-transferable, non-exchangeable and cannot be redeemed for cash.
9. Winner Verification and Notification
9.1 Provisional winners will be contacted by direct message from Canon Singapore’s official Instagram account, @canonkyoseiasia.
9.2 Winners must respond within five calendar days and provide information reasonably required for verification, which may include:
- full name and contact details;
- proof of identity and Singapore residency;
- proof of rights to the submitted content; and
- evidence of Nominee or parental/guardian consent, where applicable.
9.3 If a provisional winner does not respond within the required period, cannot be verified or does not comply with these Terms, Canon Singapore may select another winner.
9.4 Canon Singapore will not ask Participants to make payment or provide passwords, OTPs or other account security credentials in connection with the Contest.
10. Prize Collection
10.1 Winners will be informed of the date, time and venue for Prize collection.
10.2 Prizes must be collected personally unless otherwise agreed by Canon Singapore. Winners may be required to present valid identification.
10.3 Any unclaimed Prize remaining uncollected for three months after notification may be forfeited and dealt with by Canon Singapore in accordance with applicable law.
11. Use of Submitted Content
11.1 You retain ownership of your submitted content.
11.2 By entering the Contest, you grant Canon Singapore and its appointed agencies a non-exclusive, royalty-free licence to reproduce, publish, edit, adapt and share your submitted content for purposes connected with the Contest, including:
- administering and promoting the Contest;
- announcing and featuring Winners;
- featuring the Nominator, Nominee and/or their story on Canon's websites and social-media channels; and
- producing campaign, recap and related promotional content.
11.3 Canon Singapore is not required to use every submitted entry.
11.4 You are responsible for ensuring that you have obtained all rights and permissions necessary for Canon Singapore's use of the submitted content as described above.
11.5 Any additional interviews, photography, filming or publicity involving a Nominator or Nominee beyond the submitted entry will be arranged separately and subject to their consent and availability.
12. Personal Data
12.1 By participating in this Contest, participants consent to the collection, use, disclosure and processing of their personal data by Canon Singapore for the purposes of administering the Contest and in accordance with Canon Singapore’s privacy policy. Participation in the Contest constitutes confirmation that the participant has read, understood, and agreed to the Canon Singapore’s privacy policy at https://sg.canon/en/consumer/web/privacy.
12.2 Personal data may be disclosed to Canon Singapore's affiliates, appointed agencies and service providers where reasonably necessary for these purposes, and may be stored or processed outside Singapore in accordance with applicable data protection requirements.
12.3 Any direct marketing use of personal data will be subject to applicable consent and legal requirements.
13. Other Terms
13.1 Canon Singapore reserves the right to disqualify any entry or Participant that breaches these Terms, involves fraud or manipulation, or otherwise compromises the fairness or integrity of the Contest.
13.2 Canon Singapore may modify the Contest, these Terms, or cancel the Contest where reasonably necessary, subject to applicable law.
13.3 To the extent permitted by law, Canon Singapore will not be responsible for loss, damage, interruption or failure arising from circumstances beyond its reasonable control, including technical problems affecting Instagram or the submission of entries.
13.4 Participants release Canon Singapore, its affiliates and agents from all claims, losses, damages or liabilities arising out of or in connection with their participation in this Contest or their acceptance or use of any prize.
13.5 This Contest is not sponsored, endorsed, administered by or associated with Instagram or Meta. By participating, each Participant releases Instagram and Meta from responsibility relating to the administration of the Contest, to the extent permitted by law.
13.6 If any provision of these Terms is held invalid or unenforceable, the remaining provisions will continue in full force.
13.7 A failure or delay by Canon Singapore to exercise or enforce a right does not constitute a waiver of that right.
13.8 If there is any inconsistency between these Terms and any advertisement or promotional communication concerning the Contest, these Terms will prevail.
13.9 These Terms and the Contest are governed by the laws of Singapore. The courts of Singapore will have exclusive jurisdiction over disputes arising out of or relating to the Contest, subject to any mandatory rights available under applicable law.
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