The Vibrant Future of Print: How This “Sunset” Industry Continues to Stay Alive – and Thrive
Modern technology focuses on the digital. With more screens being produced and consumed exponentially, it’s no wonder that many think that print is on the decline – but that couldn’t be farther from the truth. We’ve listed the reasons why print is still important today, and also acknowledged the power of colour printing, but how has print managed to stay relevant in our modern era? How does this traditional mode keep coming back and re-establishing its presence as a staple medium of communication in our daily lives?
The answer: a resilient industry hell-bent on innovating for the digital age. Here are 3 reasons why the print industry is more than just text on paper.
Pushing the boundaries of traditional print
Print today has evolved from its humble ink and paper origins to a behemoth economy that includes a slew of previously unthinkable innovations, such as 3D, industrial and nano-printing. Technology such as 3D printing are not merely novelties, they are essential in key industries such as aerospace, architecture, healthcare, and many more.
Canon has recently made a breakthrough in 3D ceramic printing, having developed a manufacturing technology that allows for high-quality, precision complex 3D printing on ceramic materials. Beyond 3D printing, our Canon Océ Arizona flatbed printers also create clear, crisp visuals on a myriad of media, such as printing on rigid metal plates, while the newly launched PIXMA TS707 printer can print unique customisable nail stickers. These innovations add another dimension to the way we view print.
A tangible personal touch to your precious memories
With the prevalence of smartphones today, powerful cameras are available at a whim, allowing us to capture a moment in time with just a tap of our finger. Research has shown that we are taking more photos together collectively as a society – about 1.2 trillion photos were taken in 2017, and the numbers are only expected to grow. With digital snapshots increasingly popular in today’s smartphone era, are print photos getting the boot?
On the contrary – with a slew of cheaper and user-friendly photo printers in the market, some say that we’re in the golden age of print photos. The convenience, portability and accessibility of these professional grade printers are a main reason why print photography is making a comeback. Not only are they easy to use, high-quality photos are printed almost instantly, as compared to developing film back in the old days. Apart from that, holding a tangible image that you created attaches a priceless emotional value to it, especially if it’s a picture of you and your loved ones. Our latest Canon Mini Photo Printer allows you to do just that, appealing to your sense of touch to hold real, precious memories that you will cherish into the future.
Your trusty partner when all else fails
It’s good practice to have your documents stored in the cloud. In most companies, having digitised records is a normal expectation. But when it comes to important and/or sensitive information, print is the standard protocol, be it for work-related reports, legal documents, or personal papers. These paper documents aren’t just back-ups for your digital documents, they are the point of references in case of emergencies, including system malfunctions. Having paper archives of key documents are necessary for any business and individual, which is a big reason why print and printers aren’t going away anytime soon.
Translating your important documents onto paper requires a trusty and reliable printer, but in today’s society, many expect a powerful machine that can do more than just print. With powerful multi-functional devices like the Canon imageCLASS MF635Cx, not only can you print documents, the device also caters for photocopying, scanning, and faxing. We also have a host of features that make the printing experience seamless and convenient for you, such as the mobile and wireless printing feature, allowing you to print your documents at your convenience.
The print industry isn’t dying, it’s thriving, and these innovations are but a few reasons why. Together with digital tech advancements, the future of print is looking vibrant and promising – but it’s also crucial to make sure you have the right, reliable tools to help you make the most of the value of print. For more information on how Canon’s award-winning hardware solutions can help you or yourand business, contact our sales professionals here.
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