4 Myths of Digital Transformation Debunked
Digital transformation has been an emerging strategy many have turned to in this current business scene, but few really know what it entails. The past year alone has shown how important it is for companies to go digital. Failing to keep up with the times has hit many businesses badly; some have even been forced to close down.
Digital transformation may remain an enigma to many in the business world, but it certainly does not have to be. With Canon, business can be simple — and so can your digital transformation.
Let’s debunk some myths about digital transformation and help you understand how it can benefit your organisation:
1. A Digital Transformation is Optional
FALSE: If you want to keep your business relevant even in the short-run, digital transformation is entirely necessary. Harnessing the power of technology to advance processes, improve productivity and empower the workforce are some of its core purposes. Ultimately, digital transformation is about streamlining operations to ensure less time is taken to do more.
Companies must remember that it is of utmost importance to stay relevant in their field, especially keeping in mind that newer start-ups have less inertia, which means greater resources and agility in business decisions. To keep your competitive edge, a digital transformation is essential.
2. Technology is the Most Important Consideration in a Digital Transformation
FALSE: Technology is undoubtedly a part of digital transformation. However, the usage of technology is only a means to an end — they are merely tools and levers that a company and its employees use to achieve a streamlined and efficient business process.
Digital transformation deploys changes in your company’s structure, culture, work models, and customer-centric initiatives. The implementation of a single, new technology is not transformative in itself; digitisation alone does not amount to digital transformation. Complementing your digital journey with supportive initiatives and requisite guidance for your employees are also key factors to consider during a transformation.
3. Digital Transformation is Less Important for B2B than B2C Companies
FALSE: Digitisation and digitalisation have become the backbone of businesses and daily life. With this increased reliance, many B2C companies have successfully embraced this change to provide their consumers with a seamless digital experience.
The same can’t be said for B2B enterprises — many of them find it hard to integrate their long-standing processes and legacy machines with newer modes of doing business. As such, many B2B companies often overlook the pressing need for a digital transformation.
However, in a time where digital communication and transactions are increasingly commonplace in business, we cannot overlook its critical role in B2B organisations. Essentially, digital transformation goes hand-in-hand with a strong culture and mindset shift — traits that are applicable and necessary in both B2B and B2C organisations.
4. Digital Transformation is a Rigorous Process
TRUE: Industry winners don’t do everything at once quickly. They do things one step at a time, ensuring each level is mastered before moving on to the next. The same can be said about digital transformation.
Overhauling your organisation for digital transformation is not an overnight process. It is one that is done with precision, while never taking your eye off the big picture. Some companies may find themselves overwhelmed or at crossroads when embarking on a digital transformation. However, when working with the right partner, such as Canon ONE Solution and Canon Business Services, you can seamlessly ease your company into the digital future.
Furthermore, government initiatives such as the Productivity Solutions Grant (PSG) subsidise the costs of a digital transition, making it easily accessible for more businesses. Canon’s document management solutions, such as the Therefore™ ONLINE, are part of the PSG programme. With these in mind, a digital transformation can be manageable for enterprises of all industries, helping you ensure business continuity and success.
The digital transformation process may be rigorous, but Canon is here with you through every step of the way. Speak to our representatives and let Canon help you navigate your company’s digital transformation journey here.
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