Singapore
Singapore
From a 2-man start-up to an internationally recognised brand name, XMI’s story is a classic example of how a great idea and good old-fashioned hard work pays off.
While the company has achieved much since it came onto the scene, the challenges don’t end there. Many competitors have tried to ride on XMI’s coattails by copying the design of its signature X-mini capsule speakers. To its co-creator Barry Choo, this may be an annoyance, but it is also a validation of XMI’s achievements.
In Part 2 of the Think Big interview, co-founder Barry Choo talks about his company’s start-up journey and the challenges it faces now.