Established in Singapore and Malaysia in 1974 and 1987 respectively, COURTS is a leading retailer of IT, electrical and furniture products. With 14 stores in Singapore alone, the company offers outstanding standards both in product value and customer experience. With the launch of its online store in 2012, COURTS boasts more than 14,000 product offerings that are available to customers at competitive prices – and at the mere touch of a button. With an extensive and loyal customer base, the brand has managed to earn itself the reputation as one of the industry leaders, resonating as a household brand name throughout Singapore.
How then, does Canon fit into this journey? We speak to Neil J Todd, Director of Information and Communication Systems, to find out more.
The key factor would be reliability. We operate 14 stores, 7 days a week, 365 days a year – naturally requiring reliable equipment to support the business. It’s not a want, it’s a need! And in this aspect, Canon has proven to be very reliable and is indeed a brand that we can trust. We’ve worked with Canon since 2016 and mainly use their multifunction printers, which are essential in our daily processes.
Canon has indeed helped considerably in making everyone’s life simpler at COURTS! In addition to their reliability, Canon is very technologically advanced. We can do all our faxing, scanning and printing with one single machine. On top of that, their uniFLOW Online software helped us boost security through user authentication, as well as enhance user convenience as we can collect our printouts from any printer around the building. This also helped us reduce print wastage at the same time, making it a win-win!