The THINK BIG Entrepreneurs Convention 2014
Canon Invites You to The Think Big Entrepreneurs Convention 2014
Whether you are in retail or B2B, service or F&B, your customer today is an evolved entity. Understanding her profile is only the first step to closing a sale.
The more important question is how to reach, convert and retain them.
Canon understands this importance of engaging your customers to deliver the total customer experience. Come and discover how you can truly add value to your customers with the right solutions at the annual convention of advanced productivity tools, innovative ideas and new perspectives.
Gain insights into the scientific profile of today’s customer and discover the various methods and methodologies you can apply in marketing – in practical, ready-to-use presentations.
EVENT PROGRAMMEWill Today’s Customer Please Stand Up? Is she the same person who used to buy from you the traditional way? Who is she? And how can you apply digital marketing effectively to reach and retain her? Ultimately, it is really about giving value – from the first contact. Speaker: Dr Chung Tuck Siong, Nanyang Business School and Asian Consumer Insight. He has published, among other works, a well-cited article titled ‘Marketing Models of Service and Relationships’ in Marketing Science, a top-tier marketing journal |
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The Engine DriverLearn how Google pays close attention to its customers in order to deliver what they want, when they want it. It’s all about shaping a product to continually satisfy the dynamic needs of the customer to keep them coming back. Also learn how SMEs can ride on the digital boom. Speaker: Ghislain Le Chatalier, Regional Director, |
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A Sound MoveHow a traditional business overcame traditional mindsets and took a leap of faith break into the world of e-commerce. Atlas Sound & Vision, established in 1963 sells Bose and other sound systems to an evolving market that forced them to go where the crowd was hanging out. Speaker: Mr Sherwin Siregar Tien, Deputy CEO |
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Real Time Hit (Or Miss)Has too much credit been given to the efficacy of the new media? Understanding how digital media works – or doesn’t – according to analytics, will help you refine your media choices and bring about a cost-effective marketing strategy. Speaker: Jeffrey Seah CEO, South East Asia / Chair, Asia Digital Leadership Team at Starcom MediaVest Group |
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The Human-centred Habits Of Innovative SMEHow do you constantly find ways to deliver new value to customers? This talk will provide some pragmatic and very accessible ways to seek opportunities to create new value for customers and ultimately change the way you see innovation. Speaker: Angela Koch, Chief Ideas Facilitator, Invitro |
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Panel DiscussionA panel discussion on the rise of the new media and how it is changing the way people do business. How can buyers and sellers make better use of this digital space? Is that protection governance a boon or bane? Is there still a place for traditional media today? Panel participants include Dr Chung Tuck Siong (NTU, Asian Consumer Insight), Jeannie Ong (Chief Marketing Officer, Starhub), Sherwin Siregar Tien (Atlas Sound & Vision) and Jeffrey Seah (Starcom) Moderator: Ika Ibanez, Director, PwC |
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| Date: Friday, 10 October 2014 Time: 9am to 2.30pm Venue: Marina Mandarin Singapore 6 Raffles Boulevard, Singapore 039594 Cost: $10 (inclusive of lunch) |
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