5 Things You Should Never Do When Networking
There is the saying that goes to get ahead in business, it’s not about what you do but who you know. For start-ups, just as it is important to get your business formula right, knowing the right people can put you on the fast track to success too.
This is why networking is a vital business strategy for any business owner. While it sounds simple enough – go to an event, be sociable and get leads – there is always the possibility that you could rub someone off the wrong way. And in the business world, where first impressions matter, this is something you must avoid at any cost.
To make networking sessions more beneficial to your business, here are the top 5 things you should never do when networking with others.
1. Never attend an event blindly
Knowing when and where a networking event will take place is not enough. Make the extra effort to find out who will be attending. This info can usually be found on the event or organiser’s website, and tells you instantly if this event deserves your time and attention.
Examples of notable networking events include Canon seminars like the Think Big Entrepreneur Convention. As an event that brings together Singapore’s leading entrepreneurs, it serves as a great platform for getting in touch with both aspiring and successful business leaders.
The event also showcases Canon’s latest business solutions and their ability to maximise efficiency while minimising costs. Click here for details of the next Think Big Entrepreneur Convention.
2. Don’t dress inappropriately
Creating a good first impression is one of the reasons why you attend networking events in the first place, so don’t jeopardise it by dressing inappropriately. Although there is no need go fancy with a tuxedo or business suit (unless the dress code stipulates otherwise), the basic dress rule to abide is to look presentable.
Furthermore, wear an outfit that makes you feel good; because when you feel good on the inside, you’ll exude confidence on the outside.
3. Don’t just mingle with people you already know
Perhaps the worst thing you can do at a networking event is to stick with the people you know and treat it like your own private gathering. You are there to make new business contacts so get to it!
If you feel uncomfortable when it comes to introducing yourself to strangers, start by approaching a group in conversation, listen in for a while and then, when there is a suitable pause, say hello and introduce yourself. Or check with your friends if there is anyone they know and ask them to make an introduction.
4. Don’t dominate the conversation
Although participating in group conversations is a great way of connecting with people you don’t know, steer clear of taking over the discussion and making it all about you as it might put others off.
Instead, make it a point to listen to what others have to say and find commonalities. This simple courtesy of respecting others’ right to talk ensures it won’t be the last time you will be talking to these people.
5. Don’t forget your manners
Not everyone you meet while networking will be as nice as your best friend. You could find yourself having a chat with the most obnoxious and rudest person in the room. Even in such a situation, its important to maintain a professional behaviour.
After all, you’ll never know if you’ll meet this person again or if he or she has contacts that may be beneficial to your business. If the situation gets too unbearable, excuse yourself gracefully and leave a good impression.
BONUS – Don’t forget to follow up!
Networking can be a great way to market your expertise and help propel your business forward. But when the event is over, don’t just stow away the business cards you have collected. Look through them to see who you’d like to keep in touch with and send them a short follow-up email. This is a great way to keep your name fresh in their minds and not let your newfound contacts go to waste.