Canon Introduces Two New Binoculars, Equipped with Shift Image Stabilization Technology
With the Shift IS technology, users can expect to use the 8x20 IS and 10x20 IS with greater ease for a clearer view
SINGAPORE, 19 September 2019 - Canon today announced two additions to its portfolio of Canon Image Stabilized (IS) Binoculars with the 8x20 IS and 10x20 IS. Both binoculars are equipped with a shift method IS, applying optical technology adapted from Canon’s lens. Simply pressing the IS button enables the IS to be activated for five minutes, enabling users to experience a clearer view and ensuring that users can easily hold on to the binoculars during prolonged periods of use with less fatigue.
“The latest addition to Canon’s range of binoculars are designed to be lightweight and compact, while retaining high-quality optics and image stabilisation, characteristic of our long history of leadership and expertise in camera development,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “Featuring the advanced technology used in Canon’s EF lenses, these binoculars allow users to set their eyes on sights from afar in stellar detail.”
Compact and lightweight with reduced closest focusing distance
Weighing approximately 420g, the 8x20 IS is one of the world’s lightest1 binoculars with IS while the 10x20 IS comes close with an approximate weight of 430g. With their compact and lightweight form, both entry-level binoculars can be used in a variety of situations – users can hold them with just one hand, or they can be easily fitted in a small bag for everyday use in different scenarios such as concerts and sporting events.
With the closest focusing distance reduced from approximately 3.5m to 2.0m, the 8x20 IS and 10x20 IS can be used to observe small animals, birds and other creatures from a close distance.
Superb optical performance for a clear view
Inheriting features from Canon’s renowned EF lenses, the Super Spectra Coating on the lenses of both binoculars helps reduce ghosting and flaring caused by diffused reflection inside the lens barrel. The multi-layered coating vapour deposited on the lens surface effectively suppresses reflected light across a wide wavelength band for a bright view with high contrast.
The field-flattener lens in both binoculars compensates for the blurring at the edges of the field-of-view when focusing on a flat plane. The compensation for curvature of field enhances flatness from the centre to the edges of the field of view for clear and vivid images.
Ergonomic design with an improved grip
On top of improving optical performance during IS, Shift IS also gives users the added benefit of an improved design and grip. The IS unit design on both binoculars is compact and simple, making it possible to include finger rests on the bridge section that links the two lens barrels for a solid grip. As a result, the binoculars are designed to be simpler and more refined.
Both binoculars were designed for a natural grip with superior controls. With a reworked IS button placement and a solid hold, users can focus on viewing, with minimal fatigue. Parts of the holding surface feature a dimpled finish and knurled texture for superior usability and premium design.
Pricing and Availability
Both the 8x20 IS and 10x20 IS binoculars will be available at selected authorized dealers in December 2019 at the following recommended retail price.
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About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other countries and regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs close to 200,000 people worldwide. Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
For more information, please visit the Canon website at https://sg.canon.
1 As of September 2019, according to Canon research.