PICK-ing the Important Moments, Automatically - Canon Singapore

    PICK-ing the Important Moments, Automatically
    The PowerShot PICK combines Canon’s optical, video processing and artificial intelligence capabilities in a small and powerful package

    PICK-ing the Important Moments, Automatically
    PICK-ing the Important Moments, Automatically

    The PowerShot PICK captures life’s precious moments, as seen in the introduction video.

    SINGAPORE, 28 October 2021 — Canon today launched the PowerShot PICK, a portable AI-powered camera which is built to automatically capture everyday moments with photos or videos. With in-built features of face-capture technology, the PowerShot PICK will automatically recognise faces around it and capture (via video or photography) memorable moments in a candid manner without you having to be behind the camera!

    Its small size and in-built tripod mount make it very useful in many indoor and outdoor scenarios – whether you are spending time with your friends or family at a gathering or party, or just on a day out with the children, or even on the go in a vehicle, the PowerShot PICK’s compact, lightweight and portable design allows you to bring it anywhere and everywhere.

    “The PowerShot PICK was created with the purpose of discovering new ways to leverage Canon's expertise on imaging, while gifting our consumers the value-added experience of an image capture device that requires little to no management,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “With our advancements in technology and expertise within the area of imaging solutions, we have incorporated Artificial Intelligence (AI) into the PowerShot PICK to generate even greater possibilities. As our technology continue to evolve with the times, the PowerShot PICK is a testament to our unwavering dedication to help consumers better their lives, and now they are able to capture their happiest moments naturally, to reminisce and enjoy their best memories together with family and friends.”

    Smile Tracking and Automatic Filtering
    Using a unique algorithm that was developed over the years by Canon, the PowerShot PICK will automatically search for faces of people nearby once it is switched on, adjusting the composition of the shot and shoot based on facial information with its pan, tilt and zoom (PTZ) mechanism.

    The intelligent technology behind the PowerShot PICK means that it can automatically shoots various scenes where people are smiling, with a variation of compositions. Subsequently, recommended scenes will be filtered from the many images taken, making it even easier to select and decide which images you would like to keep and share, saving time and effort.

    Portable, Compact, and Lightweight
    Weighing only approximately 170g (including the microSD card) and measuring under 9cm x 6cm in size, the PowerShot PICK can be carried along for use almost anywhere. The PTZ mechanism has a pan direction of maximum approximately ±170 degrees, tilt direction of a maximum approximate of 110 degrees and is capable of up to a maximum of 12x zoom, through a combination of a 3x optical zoom and a 4x digital zoom.

    The PowerShot PICK also has a wide-angle coverage of 19mm (in 35mm format equivalent), allowing large group of people to be included within the scene and it works well in small enclosed area. This allows users to place the camera at an easy angle to allow continuous footage shooting without having to worry about adjusting the camera. Up to 5 hours of video recording through the camera’s built-in battery allows the camera to be portable and can be used anywhere. Also, it can be charged via its USB-C port.

    Tracking and Image Stabilisation (IS)
    Using Canon’s Nano USM technology, the PowerShot PICK is capable of silent and high-speed tracking, automatically tracking the subject so that the face stays within the angle of view even when the subject moves. The camera effectively suppresses blur by mechanically controlling the rotation angle of the lens barrel, ensuring the user will be able to get the clearest shots available without having to be physically present to ensure that the camera is focusing on the right targets, saving an incredible amount of time and providing tremendous efficiency when it comes to capturing your most memorable moments.

    Customised Shooting with a Dedicated Smartphone App
    PowerShot PICK’s dedicated smartphone app (Connect app for Mini PTZ Cam) connects the user to the camera, providing a range of functions such as checking registered people, recommending photos and videos, camera notifications, viewing of captured still images and videos, remote camera control, camera settings, and the ability to generate highlight videos (only for iOS users).

    When switched on, the PowerShot PICK searches for people in the surrounding and registers them automatically. Through the dedicated smartphone app, users can assign a name to a registered person and prioritise them by marking them as a “favourite”. Automatic shooting settings can also be customised, such as the search or zoom range preferences, capturing only still photos or both still photos and videos, and shooting period priority versus shooting frequency priority.

    Given its small size and in-built tripod mount, there are a wide range of indoor and outdoor scenarios in which the PowerShot PICK can come in handy as it can be mounted on selfie sticks, tripods and even on bicycles or motorcycles, to record unique perspectives and key moments, ensuring that you never lose another precious moment amongst family and friends!

    Video content creators would also find the PowerShot PICK helpful in shooting ‘how-to’ videos smoothly, be it in terms of cooking, makeup or even crafting. Through remote shooting, coupled with PTZ features, video expression can be expanded, and touch tracking can also be achieved via the app when used with the remote control functionality.

    For important events such as weddings or concerts, the PowerShot PICK can also serve as a “B-cam” to capture behind-the-scenes (BTS) activities, such as the preparation process and the expressions of the audience.

    Voice Commands and Webcam Support
    Among the extensive features available on the PowerShot PICK, it also allows users to operate the camera through voice commands on four distinct functions – still photo shooting, changing subjects, starting of video recording, and stopping automatic shooting. This is all possible with the camera alone, without needing any cloud communication or wireless/wired connectivity.

    The PowerShot PICK also supports seven languages, including English, Chinese, Japanese, French, German, Italian, and Spanish. The camera also comes with webcam support, via the installation of the Wireless Webcam Utility for Mini PTZ Cam (a windows only PC app). The camera can be placed anywhere since it connects to the PC wirelessly and users are able to transfer camera images to the PC anywhere in real time. PTZ control of the camera and automatic tracking settings can also be changed from the application software.

    Pricing and Availability
    The PowerShot PICK is priced at $649 and will be available from November 2021 at Canon authorized dealers.

    Product Specifications

    Camera Model PowerShot PICK
    Image Processor DIGIC 7
    Image Sensor Camera Effective Pixels Effective sensor size: 1/2.3-inch CMOS
    Camera effective pixels: Max approx. 11.7 megapixels
    Autofocus Method Face + Tracking AF
    Focal Length (35mm Equivalent) 19-57mm
    Image Stabilizer (IS) System Stills: Mechanical control of rotation angle (Lens barrel)
    Movie: Movie Digital IS
    Pan/tilt Functions
    (Movable range)
    Pan direction: Maximum approx. 170 degrees to approx. +170 degrees (about 340 degrees), rotatable
    Tilt direction: Maximum approx. 20 degrees to approx. +90 degrees (about 110 degrees), rotatable
    Movie 1,920 x 1,080px (23.98 / 29.97 / 59.94fps)
    Recording Media microSD1 / microSDHC2 / microSDXC2 memory cards
    Power Supply Built-in rechargeable lithium-ion battery
    USB Charging / Optional Power USB Power Adapter PD-E1 or adapter with output capacity of 5V/1.5A or more
    Size Approx. 56.4mm x 81.9mm (Diameter x Height)
    Weight Approx. 170g (incl. battery)
    Network Wi-Fi (IEEE802.11b/g/n)
    Bluetooth Low Energy Technology (Ver 4.1)



    About Canon Singapore Pte. Ltd.
    Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 23 other countries and regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs about 180,000 people worldwide. Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

    More information is available at https://sg.canon.


    1 SD Class 4 or higher required for Full HD recording.
    2 UHS-I supported.

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