A Marathon for the Community
    Canon seeks to inspire and give back to the local community through Canon PhotoMarathon XVI


    SINGAPORE, 11 July 2018 - Back for its 16th year, Canon PhotoMarathon XVI is slated on 28 July at Suntec City Convention Hall 401-402, from 9am to 10pm. This year, Canon is taking a step further by giving back to the community and also introducing exciting new elements such as a ‘dusk’ challenge in the competition format.

     
    In line with Canon’s ongoing support of the local sporting scene, Canon has recently announced a partnership with Joseph Schooling, who will be present at the Canon PhotoMarathon XVI. Canon has also pledged to donate all event registration fees collected to The Straits Times Pocket Money Fund (STSPMF), a community project to fund school-going children from low-income families.
     
    “This year, we would like to encourage the photography community to test their creative mettle and at the same time, contribute back to the community,” said Mr. Edwin Teoh, Head of Marketing, Domestic Operations, Canon Singapore. “Canon PhotoMarathon is not just a competition of photography skills and creativity, it is also a test of one’s endurance and stamina. With Joseph Schooling present at this year’s competition, we hope that participants will be inspired by his tenacity and rigour to achieve big dreams, much like how he attained Singapore’s first Olympic gold medal.”
     
    Chase the Light, Day to Night
    True to its name, Canon PhotoMarathon is a blend of photography and sports. For participants to cross the finishing line, both mental and physical endurance are required for the full-day competition.
     
    While the format of the competition remains the same with three competition themes, this year’s event will kick off at a later timing of 11am with the announcement of the first theme. For the first time, Theme 3 will incorporate a ‘dusk’ challenge, which will be announced at 5pm and the closing submission time for this final theme will be at 8pm. This will enable participants to capture a dynamic mix of both day and night scenes, putting their photography skills and creativity to the test.
     
    Participants will have three hours from the announcement to submit a photo which demonstrates a unique perspective in picture composition according to the assigned theme. Adding an additional element of surprise to the mix, participants will have a say in voting for one of the competition themes this year.
     
    Top prizes for artistic creativity
    There will be a total of more than S$50,000 worth of Canon products to be won. In addition, all registered participants will stand a chance to win a pair of Lufthansa air tickets to Munich in the lucky draw segment.
     
    Apart from attractive category prizes, the Best of Show winners from the Open and Student categories will win an exclusive spot each in the Canon PhotoMarathon Asia Championship held in 2019, which is valued at more than US$5,000. The all-expenses paid trip will bring participants on an exclusive journey of awe-inspiring scenery, to explore various facets of photography under the tutelage of a professional photographer. The Championship will involve further theme challenges to select the champion among winners.
     
    Collaboration with Joseph Schooling
    In support of Canon PhotoMarathon which seeks to inspire and bring the photography community closer, Joseph will be at the event to unveil one of the competition themes. Synonymous to sports, which rallies our community closer together, photography has the powerful ability to transcend differences and connect people from all walks of life.
     
    Giving Back for the Common Good
    Kyosei, which means living and working together for the common good, lies at the heart of Canon’s corporate philosophy. In the spirit of this belief, all registration fees collected from Canon PhotoMarathon this year will be donated to the STSPMF. This is a community project started by The Straits Times in 2000, to provide pocket money to children from low income families to help them with school-related expenses.
     
    In addition, a charity sales of limited edition prints, specially curated by The Straits Times photo desk and The Schooling Company, will be held from 20 to 26 July via shop.canon.com.sg/charity and all proceeds will be donated to STSPMF.
     
    About Canon Singapore Pte. Ltd.
    Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
     
    More information is available at www.canon.com.sg.