Videography for Business


If you are an SME owner looking to expand your marketing capabilities with video within your budget, or you are an individual looking to start off your own video production endeavor, look no further.

Professional Visual Storyteller, Bernard Teo will work through with the attendees on the skillset for producing videos that are effective for business, under various range of budget in this modern times.


1 Fusionopolis Place, (Level 3, Training Room) Galaxis (via East Lobby) Singapore 138522



Students are recommended to have completed our Basic Photography course or have good knowledge of the following:-

  • Functions & operation of your personal DSLR or any interchangeable lens camera system (any brand)
  • Photography foundation (i.e. you know the difference between f/2 and f/22, why you would choose one over the other and knowing when shots turn out all blurry, you can troubleshoot to shoot again to get it sharp)
  • Comfortable working/shooting with manual (M) mode of your camera.
  • Students who are able to do simple video editing will have an advantage (but not a must)

Day 1 (Business Videos & Hands-On)

Workshop opening

  • Introduction to Business Videos
  • Type of Business Videos, and the role they perform

Anatomy of an Effective Video

  • Impressive Introduction that Impresses
  • Content and messaging: too much or too little?
  • Education or call to action?

Field Audio Acquisition

  • Different methods of audio acquisition
  • Lavalier mics vs boom mics
  • Speed vs practicalityInterview

Filming & Hands-on

  • Backbone of most business videos
  • Angles and framing for maximum impact
  • Importance of good sound
  • Hands on Practice 

Day 2 (Know Your Tools & Edit Demonstration)

Re-cap & Review

  • Review of footages from Day 1
  • Improving your filming and framing with external lighting

Business Video Hosting

  • Is free video hosting YouTube or FB the best performing?
  • What’s best for business video usage?
  • Other paid platforms – eg. Vimeo, Wistia, Brightcove
  • Intro to Live Streaming Video

Gear Talks 

  • Best tool for the job
  • Acquisition gears – cameras, tripods, sliders, sound, lighting
  • Editing gears – computers, software, music
  • Backup gears – NAS, lots of hardisk, cloud storage?

Editing – where the magic happens

  • Traditional editing software
  • Cloud based editing
  • Formats to encode for best quality and performance
  • Social media friendly video

Workshop closing

Terms & Conditions Apply

  • Workshop is open to all camera brand users (mirrorless / DSLR cameras)
  • Registration must be made via this website on a first-come-first-served basis. No reservation entertained.
  • Participants must bring their own cameras, lenses & charged batteries.
  • Canon Singapore Ptd. Ltd. shall not be held responsible for any injuries or mishaps during the workshop.
  • In the event of workshop cancellation due to unexpected circumstances, Canon Singapore Ptd. Ltd. will refund participants on their paid fees.
  • Canon Singapore Ptd. Ltd. reserves the right to make any other amendments without prior notice.

Important Notice

  • We are located at: 1 Fusionopolis Place, (Level 3, Training Room) Galaxis (via East Lobby) Singapore 138522
  • Please proceed to the Galaxis East Wing lobby reception in exchange (bring along your ID card with photo) for lift access to Level 3 Canon training office.
  • Registration starts 10mins before the class commence and please be punctual.
  • Training venue will only be operational during scheduled classes.
  • There will be safety measures in place - temperature scanning, hand sanitization and requirement of wearing mask for all attending participants.
  • We reserve the right to deny entry for the safety of all participants, should there be anyone unwell or unable to follow the safety measures in place.
  • Please register for a training session as there is NO walk-in training entertained.
  • For enquiry, please email us at
  • We seek your understanding that all emails will be correspond within the next business day. If you have any further enquiry, please contact our Customer Service hotline at 6799 8686 during office hours from Monday - Friday 8:30am-5:30pm.

Payment via CASH, PAYNOW or NETS/Credit Card.

Please register online and we will email you the payment details 1-2 working days once we received your registration.

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