Canon also actively pursues the kyosei philosophy through other avenues. For example, it supports sporting activities that contribute to the wellbeing of the community.
In June 2008, Canon Singapore participated in an exciting five-year sponsorship agreement with the Singapore Bowling Federation (SBF). The sponsorship will enable SBF to develop more programmes that will not only help nurture our nation's current and budding bowlers to their full potential but at the same time elevate the popularity of the sport in Singapore.
In September 2009, Canon was the first corporate entity to participate in the Singapore National Olympic Council (SNOC) Official Partnership Programme (SOPP). Through the four-year sponsorship agreement, Canon and SNOC are partnering to promote Olympic values, raise the profile of the Olympic movement and create general interest for sports in the country and the major games that the Singapore team will participate in.
Six young athletes from the swimming, sailing, football, bowling and shooting arena were selected as Partner athletes under the SOPP. Canon and SNOC will develop programmes with the athletes as role models to inspire youth and promote sports.
Efforts include energy and resource conservation, elimination of hazardous substances, increasing transportation efficiency to reduce CO2 emissions and utilising product-packaging materials with low environmental burden. Laser cartridges are also collected and recycled.
To cultivate staff awareness and habits to protect the environment, Canon Singapore, as well as all the offices under Canon Asia Marketing Group, participated in the Earth Hour campaign every year, in March.
Staffs were encouraged to participate in Earth Hour by turning off their home lights. This received an overwhelming response with staff voluntarily pledging their support. Earth Hour pledging raised the awareness of climate change and everyone can make a big difference in saving energy.