LINs Communications Builds Its Reputation for Speed and Reliability with Canon's Production Print Solutions
In our line of work, timelines are very short. That's why we need fast service and reliable machines. We've been very happy working with Canon. That's the reason why, to this day, we continue to expand and invest in more units.
Helen Tan
Managing Director
LINs Communications Pte. Ltd.
LINs Communications is a Singapore-based marketing and fulfilment company specialising in printed material, mail management, warehousing, logistics, and baby sampling programmes.
Overview
The Background
- Timelines are critical in the fast-paced mail and postal industry
- LINs Communications is well known for its reliability and consistency
- Delivers up to 100,000 mail pieces within 4 business days
- Relies on Canon's varioPRINT 115 for high-volume, reliable printing with minimal downtime
- Canon's quick and responsive service ensures deadlines are met even when issues arise
The Opportunity
- Growing demand for publishing and high-quality colour print jobs
- Needed faster, higher-quality colour output to meet customer demand
- Invested in the imagePRESS V700 to expand capabilities and handle diverse jobs
The Results
- Greater flexibility to pursue new business opportunities
- Stronger customer confidence through a full fleet of Canon printers
- A trusted partnership that drives performance, confidence, and business growth
MEETING TIMELINES LIKE CLOCKWORK WITH CANON
In an industry where timeliness defines trust, Canon's reliable printers and responsive service step up to help LINs Communications meet demanding print schedules, protect its reputation, and drive business growth.
The Background
A Business Built on Passion
The LINs Communications we know today is a diversified business offering services from warehousing and baby sampling to e-commerce exports and more. But mail management was where it all began. And where the passion of its founder and Managing Director, Helen Tan, truly lies.
After all, she had spent more than 35 years in the print and postal industry before launching LINs Communications in 2019—a business that is grounded in efficiency, reliability, and tangible results.
Building a Reputation in an Industry Where Time is of the Essence
Anyone in the mail and postal world knows just how critical timeliness is. To ensure deliveries arrive as promised, every step in the process must align with precision.
As Helen explains, SingPost, the company's main logistics partner, operates on a tightly coordinated schedule. Everything runs like clockwork. Miss a lodgement deadline? Everything shifts—and that means delays down the line.
That's why, for Helen, timelines are non-negotiable.
"I take timelines very, very seriously," she emphasises. "I'm not the type to commit if we cannot deliver. We'll only take on a job if we're confident we can fulfil it."
This steadfast commitment to reliability has shaped not only how LINs Communications operates, but also how it's known in the market.
"It's how I built and expanded the company to what it is today."
Strong Team. Strong Partner. Excellent Results.
While maintaining discipline around timelines is important, executing massive print runs on tight, immovable deadlines requires more than commitment. It calls for meticulous planning, close-knit teamwork, and technology the team can trust.
With no room for error, Helen needs to know exactly how much her team—and her machines—can handle. Every element must perform with speed, precision, and consistency—and with minimal downtime.
Her partnership with Canon plays a big part in building that confidence.
"We've used Canon's printers for almost six years now," Helen relates. "We know their speed and their capacity," she continues. "They don't give us any problems, even with our large print runs. And that helps a lot with our timelines."
Even when issues arise, Helen knows she can count on Canon's service team to respond quickly. "Their service so far has been very timely. I'm very happy and comfortable working with them."
The result of this partnership? The confidence to deliver up to 100,000 mails within just 4 business days—no matter the quantity.
"That's the reason why we still get many referrals today."
The Opportunity
Scaling Print Operations with a Trusted Partner
Having built a strong and enduring relationship with Canon, it was only natural for Helen to turn to them when planning her company's expansion.
"The thing about me is, I don't like to mix brands," Helen relates. "Once we're confident with a partner, we stick with them."
So when new opportunities emerged in publishing, she brought in the imagePRESS V700 "with no second thought."
With its superior colour quality and impressive speed, the imagePRESS V700 enables LINs Communications to expand its colour printing capabilities and take on more publishing projects with ease.
This new investment complements the company's existing fleet of varioPRINT 115 production printers, which continue to handle high-volume monochrome printing, alongside specialised folding machines that keep production running smoothly.
Service that Keeps Business Moving
With the addition of the imagePRESS V700, LINs Communications is now better equipped to capture new opportunities that weren't possible before.
"There was a time we almost had to reject an ad hoc job because our existing machines couldn't handle it," Helen recalls. "It was an odd-sized piece that was unusually long."
Refusing to turn down a potential customer, Helen reached out to the Canon team for help. And they delivered.
"They let us use their showroom printer for a quick sample run. So we brought our materials down and printed it on the spot," Helen relates. "Problem solved."
Today, with the imagePRESS V700, handling long printing is no longer a challenge—though Helen still keeps the original sample as a memento.
"It was a very memorable experience for us," she shares. "A true testament to Canon's excellent service."
The Results
Confidence that Drives Growth
With Canon's reliable technology and responsive support, Helen and her team gain the freedom to grow, knowing that every job will be delivered on time and without compromise.
That same confidence extends beyond daily operations. It's also what customers see when they walk through the doors.
"When customers visit, they see our full range of Canon machines," Helen shares. "It gives them the confidence that with these machines, we can meet every timeline and KPI."
And for LINs Communications, this is what drives performance, builds trust, and lays the foundation for sustained growth.
"SAY YES" to Business Growth.
"SAY YES" to Canon.
